Digital is a set of connected, consistent experience across brands, formats and devices, allowing companies to deliver on revenue, cost and loyalty commitments. The value of such an experience has to be comprehensive and is often referred to as Omni-channel. The key is to focus on the moments that matter most specifically how to increase customer loyalty and, in tandem, revenue. Our goal is to provide our clients agility, ability to respond to market, streamline operations, simplify interactions, reduce cost and enable a holistic Omni-functional collaboration within an enterprise. We approach digital keeping the following in mind:
- Omni-channel is an investment in customer capital—in the capabilities and competencies of one’s customers.
- Omni-channel is about designing customers, not just new products, new services, and new user experiences.
- An organization’s customer vision is as important as corporate vision. Autozone’s corporate vision and mission statement should respect and reflect its vision of its customer’s future.
- Align customer vision (what you want customers to become) with user experience (what your Omni-channel innovations ask them to do).